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Birlaveda OTC Products Division
The OTC division is part of the overall wellness business of the Yash Birla Group. The division comprises of preventive medicines for a healthy lifestyle, based on the ‘natural ingredients’ platform. BRLS OTC division is known for its innovative products like the all natural tobacco cessation product - Quitobac, which is a first of its kind.
A new range of other such innovative products is planned to be launched in the near future. This range is currently available in 9 states in India and will be available across the country by March 2012. The OTC division has a clear vision to build 10 innovative brands with a significant turnover by the next two financial years.