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Birlaveda Prescription Products Division
The Prescription Division is part of the overall wellness business of the Yash Birla Group. The division comprises of curative medicines for various ailments and health needs based on the ‘natural ingredients’ platform. The Prescription Division has about 30 products in its portfolio in Gynaecology, Ortho, Gastro and General Physician prescriptions.
The portfolio includes fast selling brands like Hepatall and Eveshor. This range is currently available in 12 states in India and will be available across the country by March 2012. The Prescription Division has a clear vision to build brands in all major pharma segments with a significant turnover by the next two financial years.